ChatGPT and other generative artificial intelligence models have taken the technology world by storm and threaten to enter the mainstream. With the unveiling of Bedrock, it’s evident that Amazon, like Big Tech competitors Microsoft and Google, is ready to go all-in.
Bedrock will enable Amazon Web Services (AWS) customers to create generative AI using foundation models (FMs). GPT-4 is one such model, and ChatGPT is a generative AI application developed on top of it.
Bedrock is described as a “serverless experience” in which users can “privately configure FMs with their own data and simply integrate and deploy them into their apps.”
Amazon also unveiled Titan, which features two new foundational models developed by Amazon Machine Learning, at the same time as Bedrock.
Bedrock helps customers to avoid this issue by allowing them to use pre-existing FMs as a backbone for their data. Customers who are already on AWS and those who are bringing their data to the AWS ecosystem can rest assured that their data will stay as secure as it is on Amazon’s cloud and will never be put into training data sets.
According to the Amazon statement, “none of the customer’s data is utilised to train the underlying models, and customers can trust that their data will stay private and secure because all data is encrypted and does not leave a customer’s Virtual Private Cloud (VPC).”
